As far as SEO world is concerned changes are happening speedily. Expert speculators are undergoing pretty hard times. In the worst-case scenario their smartest speculation can only reveal that Search Engines are getting Smarter indicating that nobody can ever fox search engines.

If you have a look at Google’s latest Penguin addition, you can know what Google actually wants. It’s about ‘LINKs’ again. From a layman’s standpoint, Google wants only ethical and meaningful stuffs so as to benefit users. So, being web marketers, this is the best thing we should think to do. Forget everything, satisfy users and Google will automatically be satisfied.

With this in mind, let’s draw an abstract of what the present-day SEO demands and how we should approach to keep up with it.

Titles & Descriptions: Titles and Descriptions should be relevant to the content. Whatever text you’re including inside the title tags and descriptions (or snippets) should accurately represent each result and explain how the result is best related to the user’s query. Here, Google recommends,

Create the most relevant, concise and descriptive page titles

Create accurate meta descriptions (rich snippets) to increase clickthrough

Prevent search engines from showing DMOZ data in search results for your site.

Links & URLs: Create an ethical linking strategy; don’t manipulate links. Links have to be useful (meaningful anchor texts), and organic. Be careful while choosing the source you’re getting inbound links from, and choose the sources who you link to in case of outbound links.

And about URLs, they need to be clean, clear and crawlable. Avoid hiding links inside JavaScript or Flash.

Duplication & Redirection: Some sites use parameters like session IDs make one specific page accessible through different URLs. That’s not an ideal way at all, Google says. This can otherwise be by picking a canonical (preferred) URL as the preferred version of the page.

About Redirection of a page Google says, “Use a server-side 301 redirect if you need to change the page URL of one page as it’s shown in search engine results”. The 301 status code means that a page has moved to a location permanently and that’s the best way of redirection.

Geo targeting: Results shown to users in France, as Google says, may (should) vary from the results shown to the users in England. This only happens as Google wants to fetch the most useful information and show it to users. So, according to geographic location sites are shown in the search results and that’s where your site’s top-level domains (TLDs) come into existence. And as far as SEO is concerned you need to provide the country-coded TLDs to search engines.

HTML 5: Most innovative websites nowadays are using HTML5 for representing their contents more technically. The plus point is HTML5 uses technologies like CSS, JavaScript and geo-location to increase the total user-friendliness of online contents. In terms of SEO, HTML5 really has a great impact on sites.

Social media: Engaging with your customers is always a good thing to do, it always boosts the brand. And estimating the SEO benefit we can say that all major search engines look at your overall performance on social media and if your activities and responses are good, you can really boost your ranking factor.

Mobile SEO: Both the demand and use of mobile devices such as smartphones, tablets are increasingly high. Major brands are starting to invest more in mobile SEO. You ought to pay your attention to your mobile presence too.

Let’s recap,

Search engines are getting smarter

Being smart web marketers and website owners the smartest thing you should do is satisfy users, search engines will be satisfied in turn.

So, read the points we discussed above in details and grow well.

For holistic SEO benefits apply your insights and possibly other smart resources.

Blog Content Provided By: SEO Company USA, for more about SEO and SMO Tips Check GlobalScriptor.Org

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